Tuesday, June 28, 2011

RESPONSES


Thanks for Dr. Nelson’s recommendation. I found lots of useful articles to read even though I am still not so familiar with these successful critics. These the link of the articles I read.
Manohla Dargis - The Living Is Easy; The Women Are Missing
Brian Stelter & Bill Carter- In Shift, Ads Try to Entice Over-55 Set
 

Fist of all, I read Manohla Dargis’s The Living Is Easy; The Women Are Missing. I like this article because it reminds me one of the famous topics in my last quarter classes is the women character’s position in media industry. I just saw Super 8 last week, one of the woman character in that movie Allce Dalnard goods at acting and strong fight with her sad life in the beginning of movie but she just kidnapped by the alien suddenly and becomes a weak girl who needs to be saved. Does woman characters always need to be victim and help the man heroes to exaggerate their power? The protagonist’s sister exists only for a reason that is seducing the camera store assistance in order to let him drive her brother back to town to rescue the girl. Again, women characters show in movie only because sexual reason. I don’t think it’s good for society because the huge influences from television.  

The second article that I read is wrote by Seth Schiesel. It looks like a review of the video game Little Big Planet 2. I used to addict to the Little Big Planet 1 but I gave it up since there were not big update coming out. I think the Little Big Planet 2 makes a big change about the interaction between the game and player. I think the reason why Xbox 360 and Nintendo Wii can defeat Playstation 3 easily because they focus on interaction more than Sony does. The consumers prefer to buy a game that can raise friends or family’s interactive entertainments rather just sit in front of screen and play the role alone. Little Big Planet 1 has already broken out the original game style from Sony but the Little Big Planet 2 add the creating mode that make player can play and develop the game at the same time. That’s an interesting and smart innovative. I really want to Gamestop immediately after I read that article. 

The third article- In Shift, Ads Try to Entice Over-55 Set is about the new closer connection between older audiences and advertising company& media market. I agree this article because I never think media can less focus on older audiences. In stead, they are the loyal audiences and power consumers. They usually have a fixed time to watch television. I think they just spend money on media smarter and more discreetly cautious than young people. The advertising and marketing companies just need to have more credible and sincere promoting ways to make them spend money. 


2 comments:

  1. Are older audiences loyal and power consumers, or separate from that? Why do they have fixed time to watch TV? I'd think they had more time. Did the article differentiate between tv and film patterns? I'd think that older peoples' viewing habits with these two mediums would be quite different.

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  2. Historically older consumers were seen as desirable because they have disposable income, but undesirable because they're "set in their ways." In some ways, the ad agencies are doing what they've always done--target the baby boomers. Advertisers are always looking for captive audiences, so an older crowd is desirable because they're in front of the TV at a particular time...so "set in their ways" can be a good thing, too.

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